Go for the writing, stay for the experience

• October 31st, 2011
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I largely agree with Marco Arment’s article about advertising in digital magazines. His response has one little problem for me, though.

The total of something like the New Yorker is much greater than the sum of its parts. Cutting cartoons, illustrations, or sections you don’t read might not seem like giving up much (and to be fair he admits that’s stuff he doesn’t read), but those touches are why we come back every week. It would be a shame to lose them.

I wonder how he’d feel if Apple products came in plain cardboard boxes? Surely the objects within and their utility would be unchanged, but I think we can all agree we’d be missing something special and important.