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	<title>Jacob Heftmann</title>
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	<link>http://www.jacobheftmann.com</link>
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		<title>portfolio landing page</title>
		<link>http://www.jacobheftmann.com/now-what/</link>
		<comments>http://www.jacobheftmann.com/now-what/#comments</comments>
		<pubDate>Sun, 02 May 2010 17:06:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[landing]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=211</guid>
		<description><![CDATA[Thanks for taking the quick tour! What would you like to do next? Please check back often, as new projects are always being added. see archived work done? get in touch or, go home]]></description>
			<content:encoded><![CDATA[<p>Thanks for taking the quick tour! What would you like to do next?</p>
<hr class="in-paragraph">
<p>Please check back often, as new projects are always being added.</p>
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<a href="http://archive.jacobheftmann.com" target="_blank">
<li class="link">see <span class="black-text">archived work</span></li>
<p></a><br />
<a href="http://www.jacobheftmann.com/contact" target="_blank">
<li class="link">done? <span class="black-text">get in touch</span></li>
<p></a><br />
<a href="http://www.jacobheftmann.com">
<li>or, <span class="black-text">go home</span></li>
<p></a>
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		<title>The job application process</title>
		<link>http://www.jacobheftmann.com/the-job-application-process/</link>
		<comments>http://www.jacobheftmann.com/the-job-application-process/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 23:49:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[data-visualization]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[wallpaper]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=183</guid>
		<description><![CDATA[An ongoing project until I find a job. I was so involved with finding a design job that it was coming at the expense of actually designing things. The idea was to make light of a process which is at best tedious and at worst fairly discouraging, as well as explore some new visual directions [...]]]></description>
			<content:encoded><![CDATA[<p>An ongoing project until I find a job. I was so involved with finding a design job that it was coming at the expense of actually designing things. The idea was to make light of a process which is at best tedious and at worst fairly discouraging, as well as explore some new visual directions and ways of representing information.</p>
<p>I&#8217;ve made the full-size images available for your desktop through the <a href="http://www.jacobheftmann.com/news/?s=fig.+1+flickr">news section</a> as well as on my <a href="http://www.flickr.com/photos/33169297@N06/sets/72157623111845886/">Flickr</a>.</p>
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		<title>photography &#8211; recent shots</title>
		<link>http://www.jacobheftmann.com/photography/</link>
		<comments>http://www.jacobheftmann.com/photography/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 00:22:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[personal]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[street-photography]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=206</guid>
		<description><![CDATA[Originally I intended to only include photography in the Archive section of my portfolio; I am by no means a professional photographer. However, to know my work is to know my photography. Along the way, I&#8217;ve realized that the work that catches my eye is often based heavily on photography. As such, my own design [...]]]></description>
			<content:encoded><![CDATA[<p>Originally I intended to only include photography in the <a href="http://archive.jacobheftmann.com">Archive</a> section of my portfolio; I am by no means a professional photographer.</p>
<p>However, to know my work is to know my photography. Along the way, I&#8217;ve realized that the work that catches my eye is often based heavily on photography. As such, my own design work is itself reliant upon photographs.</p>
<p>Please note that the photos included here are <strong>recent photographs</strong> (as opposed to hand-picked favorites).</p>
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		<title>type, lettering and illustration</title>
		<link>http://www.jacobheftmann.com/type-lettering-and-illustration/</link>
		<comments>http://www.jacobheftmann.com/type-lettering-and-illustration/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:23:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[illustration]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[type]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=208</guid>
		<description><![CDATA[I&#8217;ve always enjoyed letterforms but it wasn&#8217;t until it was part of my profession that I realized other people had this weird fascination as well. I can track my interest from handwriting to calligraphy to graffiti to hand-lettering to handmade fonts and hand-painted signage to formal typography. Now I just like it all.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve always enjoyed letterforms but it wasn&#8217;t until it was part of my profession that I realized other people had this weird fascination as well. I can track my interest from handwriting to calligraphy to graffiti to hand-lettering to handmade fonts and hand-painted signage to formal typography. Now I just like it all.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>identities</title>
		<link>http://www.jacobheftmann.com/identities/</link>
		<comments>http://www.jacobheftmann.com/identities/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 04:05:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=235</guid>
		<description><![CDATA[Assorted identity projects.]]></description>
			<content:encoded><![CDATA[<p>Assorted identity projects.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>new/ stuff</title>
		<link>http://www.jacobheftmann.com/new-stuff/</link>
		<comments>http://www.jacobheftmann.com/new-stuff/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 22:38:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[landing]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=139</guid>
		<description><![CDATA[Originally NEW/ STUFF was designed as a repository for things I collected around the web. I&#8217;ve since moved that content to its own space (The New Minimum) and turned NEW/ STUFF into a personal blog to show new work, write, and post personal updates.]]></description>
			<content:encoded><![CDATA[<p>Originally <a href="http://news.jacobheftmann.com">NEW/ STUFF</a> was designed as a repository for things I collected around the web. I&#8217;ve since moved that content to its own space (<a href="http://www.thenewminimum.com">The New Minimum</a>) and turned <a href="http://news.jacobheftmann.com">NEW/ STUFF</a> into a personal blog to show new work, write, and post personal updates.</p>
]]></content:encoded>
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		<title>the ampal creative</title>
		<link>http://www.jacobheftmann.com/the-ampal-creative/</link>
		<comments>http://www.jacobheftmann.com/the-ampal-creative/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 00:06:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=194</guid>
		<description><![CDATA[Website for a boutique line of men&#8217;s headwear. The client asked for something that: (1) fit with their existing creative direction; (2) they wanted the front page to stay current; (3) to have the ability to control and update the site&#8217;s content at will; (4) and finally, the client wanted an online store that they [...]]]></description>
			<content:encoded><![CDATA[<p>Website for a boutique line of men&#8217;s headwear. The client asked for something that: (1) fit with their existing creative direction; (2) they wanted the front page to stay current; (3) to have the ability to control and update the site&#8217;s content at will; (4) and finally, the client wanted an online store that they could manage themselves.</p>
<p>With this brief, I designed the site on a grid that was flexible for different types of content, from embedded audio to a product catalog, made the front page a sort of blog for current content, and included prominent &#8216;featured&#8217; positions in the sidebar and header that the client could use for events, promotions, product releases, etc. Then I made a custom online store that the client could update. There is even the option to send out discount codes to the client&#8217;s email list that will take them to a customized version of the store with discounted pricing.</p>
]]></content:encoded>
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		<title>Youtropia</title>
		<link>http://www.jacobheftmann.com/youtropia/</link>
		<comments>http://www.jacobheftmann.com/youtropia/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 02:04:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=437</guid>
		<description><![CDATA[Info coming soon.]]></description>
			<content:encoded><![CDATA[<p>Info coming soon.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>The Bomb Ponds</title>
		<link>http://www.jacobheftmann.com/the-bomb-ponds/</link>
		<comments>http://www.jacobheftmann.com/the-bomb-ponds/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 04:53:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[landing]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=451</guid>
		<description><![CDATA[Exhibition signage for The Bomb Ponds. Photography by Vandy Rattana, curated by Francesca Sonara. Between 1964 and 1975 the US military dropped 2,756,941 bombs across Cambodia. This figure was not acknowledged until 2000 when Bill Clinton traveled to Vietnam and quietly released previously classified Air Force data on American bombings of former Indochina during the [...]]]></description>
			<content:encoded><![CDATA[<p>Exhibition signage for <em>The Bomb Ponds</em>. Photography by Vandy Rattana, curated by Francesca Sonara.</p>
<p><em>Between 1964 and 1975 the US military dropped 2,756,941 bombs across Cambodia. This figure was not acknowledged until 2000 when Bill Clinton traveled to Vietnam and quietly released previously classified Air Force data on American bombings of former Indochina during the Vietnam War. Thirty-five years later, international acknowledgment of these incursions remains limited. With the timeline and extent of bombings over Cambodia now available, we may begin to grasp the impact of this military action.</em></p>
]]></content:encoded>
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		<title>Alastair Casey Photography</title>
		<link>http://www.jacobheftmann.com/alastair-casey-photography/</link>
		<comments>http://www.jacobheftmann.com/alastair-casey-photography/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 13:43:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.jacobheftmann.com/?p=461</guid>
		<description><![CDATA[Portfolio site for photographer Alastair Casey. Client has extensive experience working with art directors and designers and had a very clear vision of what the site should feel like and how his clients and potential clients would be interacting with it. Goals were to maximize image sizes, keep navigation between images and projects easy, and [...]]]></description>
			<content:encoded><![CDATA[<p>Portfolio site for photographer Alastair Casey. Client has extensive experience working with art directors and designers and had a very clear vision of what the site should feel like and how his clients and potential clients would be interacting with it.</p>
<p>Goals were to maximize image sizes, keep navigation between images and projects easy, and minimize the interface. Client also wanted to keep organizational structure of categories, and incorporate a news page for keeping the site current.</p>
]]></content:encoded>
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